A Tal da Castanha Illustrations

A Tal da Castanha is a Brazilian brand of vegan and natural food products, sustainable and without added preservatives, managed by the parent brand Positive Company. I was invited by the brand's design team to create a series of illustrations that related to the sustainable, healthy and plant-based lifestyle that A Tal da Castanha is part of for its participation in the largest natural products fair in Brazil, Naturaltech, with applications on the brand's stand, commercial products, stationery and digital media. Thus, based on the concept that everything is more (healthy, tasty, nutritious, pleasurable, sustainable...) with tal, 7 illustrations were created with characters in different everyday situations and 5 illustrations of plant-based recipes and branded plant-based products.

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Client: A Tal da Castanha / Positive Company
Design: Lorrine Sampaio
Illustrations: Tatyane Frankalino

For the illustrations, it was important to translate the brand's ideals and values, as well as showing how its products fit into people's daily lives and can be transformed into delicious and healthy foods and moments. The color palette features a chromatic scheme inspired by nature, starting from the brand's usual colors and expanding the palette to allow for greater diversity and possible applications. The illustrations were also designed to be worked on in different ways, with separate elements that can be applied in different compositions and at different scales based on the needs of Tal's design team, so vector illustrations were the best choice.

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