Nickelodeon Kids' Choice Awards 2025 - Custom Type

The Kids' Choice Awards is an annual Nickelodeon awards show that celebrates the favorites of children and young people, recognizing the best in TV, cinema and music through fan voting. For the 2025 edition, State was responsible for the visual construction of all its on and off communication, and I was able to participate in this process alongside a team of diverse creatives, producers, illustrators, designers and animators. With a lot of energy, vibrant colors, and creative chaos, I was responsible for the typographic treatment and development of concepts for the text cards, such as headlines, credits, and similar elements, used in the awards. Finally, I created a custom typography that would be widely used in the visual communication, both on- and off-air, for the 2025 Kids' Choice Awards.

☺ 2025 ☺

Kids' Choice Awards 2025
Client: Nickelodeon
Studio: State.tv
Producer: Javier Vivas
Creative Director: 'Lucho' Luis Suarez
Type treatments/ Type design: Tatyane Frankalino

Following the "summer fun party" theme, the first part of the project involved generating various alternatives and exploring lettering styles using common phrases from the awards show. The idea was to explore the mix between a more "bubble" style and a more modernist style of lettering, with some possibility of variations. Finally, the chosen typographic paths led to the creation of a custom bubble typeface that evokes all the fun of Nickelodeon's creative universe and the slime party that is the Kids' Choice Awards.

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