Client: Spotify
Agency: TakeOff Media
Illustration and Lettering: Taty Frankalino
Agency: TakeOff Media
Illustration and Lettering: Taty Frankalino
Spotify Urban Art Campaign
I was invited to colaborate with the campaings 2 months free and 2 months for the price of 1 on prepaind plan for Spotify Premium in Latin America. With the theme of urban art guiding the creation of the project, 5 backgrounds and 10 types of posters were created with different letterings inspired by the urban art of Latin countries to communicate the promotions in an innovative way, referring to advertisements pasted on graffiti walls. The campaigns were run in Mexico, Colombia, Peru, Chile, Argentina and Brazil, so all lettering was done in Spanish, Argentine Spanish and Portuguese, totaling 25 letterings overall. In some countries, both campaigns were run together, so it is possible to see two posters on the same background.
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