Client: TUSCA
Agency: Criativa Agência
Art Direction: Thiago Robles, Berta Pereira, Ana Rios
Illustrations: Taty Frankalino
Art Direction: Thiago Robles, Berta Pereira, Ana Rios
Illustrations: Taty Frankalino
Stickers for TUSCA 2023
I had the pleasure of being invited to create 60 stickers to integrate the visual identity of TUSCA 2023, the University Tournament of São Carlos, known as the biggest university tournament in Brazil. TUSCA takes place over 4 days full of games, sports competitions, parties and concerts where participants are immersed in this alternative reality and turn off the key to the outside world. For the creation of the stickers, all that energy, culture and insanity inspired the illustrations and, mixed with a fantasy, resulted in this set of stickers that represent the culture of TUSCA and the "tusqueiros" in a playful and fun way. Important and striking elements and characters throughout the editions of the event are present, such as flip-flops, galoshes, sports, mud, common expressions, revelers and competitors, in addition to a lot of diversity and representativeness of everyone who makes TUSCA.
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